👁 xoxo fearless 💋 baddie ✨ ✨ ♥ ♥ 👁 xoxo ♥
B U R N B O O K
AEO Edition
who's ACTUALLY getting cited by AI?
...and who's just getting mentioned
Nov '25 — Feb '26 data • do NOT let this get out
👑 THE "PLASTICS"
💄
SurferSEO 👑 Regina George
Thinks she runs the school. 36.8% share of voice and struts around AI answers at position 1.73. But here's the thing - her mention rate is sliding (5.58% → 5.18%). The crown is slipping and she doesn't even know it yet.
SOV: 36.8% Citations: 7.71% Mentions: 5.18% ↓ Avg Pos: 1.73 Sentiment: 72 • mid
💅
WriteSonic 💨 The Try-Hard
Showed up to school in a limo but lives in a two-bedroom. 23.75% SOV with a 7.66% citation rate, which sounds impressive until you realize her mention rate dropped from 5.82% to 3.34%. The AI models are literally forgetting her name mid-conversation. Brutal.
SOV: 23.75% Citations: 7.66% Mentions: 3.34% ↓↓ Sentiment: 74
💬
all talk!!
Profound 🎙️ The Gossip
Most talked about in the whole school at 38.79% SOV and #1 avg position (1.45). Sounds amazing right? Except when AI actually needs to cite a source, Profound gets picked only 1.97% of the time. That's the AI equivalent of getting invited to every party but nobody remembers your last name.
SOV: 38.79% 🔥 Citation: 1.97% 💀 Mentions: 5.46% Position: 1.45
👀
Peec AI 👻 The Ghost
Gets name-dropped 30.87% SOV and 4.34% mention rate. But her citation rate? 0.18%. ZERO. POINT. ONE. EIGHT. AI will literally mention Peec and then cite someone else's homework. That's not popularity, that's pity mentions.
SOV: 30.87% Citation: 0.18% 💩 Mentions: 4.34% Sentiment: 70
👯 THE WANNABES
❄️
Clearscope 🧊 Ice Cold
17% SOV looks fine on paper until you see the 0.0% citation rate. That is not a typo. Zero. AI models will talk about Clearscope all day long and then link to literally anyone else. It's giving "I know her but I wouldn't sit with her."
SOV: 17.04% Citation: 0.0% 💀💀 Mentions: 2.4% ↓ Sentiment: 73
Jasper 📉 Fading Fast
Remember when Jasper was the main character? Yeah, AI doesn't either. Mention rate dropped from 2.2% to 1.79%. 12.74% SOV is mid at best. At least her sentiment is 75 - AI still says nice things about her even as it slowly stops inviting her places.
SOV: 12.74% Citation: 1.69% Mentions: 1.79% ↓ Sentiment: 76 • nice
🤷
Frase 🛋️ The Benchwarmer
13.62% SOV, 0.85% citation rate, mention rate dropping from 2.45% to 1.92%. Frase is like the kid who shows up to tryouts every year and still doesn't make the team. Points for persistence I guess?
SOV: 13.62% Citation: 0.85% Mentions: 1.92% ↓
lol remember them?
MarketMuse 🏛️ Class of 2019
Still showing up to school dances even though she graduated years ago. 0.01% citation rate - that's one out of TEN THOUSAND. AI models have literally better odds of citing a random Reddit post. But hey, sentiment is 77, so at least they're being nice about it.
SOV: 12.73% Citation: 0.01% 👻 Sentiment: 77 • pity nice
Scrunch AI 🕶️ Who?
13.38% SOV and a 0.0% citation rate. Another member of the "AI mentions my name but would never bring me home to meet the sources" club. Sentiment at 66 is the AI equivalent of a polite nod in the hallway.
SOV: 13.38% Citation: 0.0% Sentiment: 66
👻 THE INVISIBLE ONES
Copy.ai 📋 The Group Project Freeloader
7% SOV, under 1% mention rate. Raised $50M+ and AI search treats her like a substitute teacher. Mentions dropped from 1.5% to 0.99%. That's not a dip, that's a disappearing act.
SOV: 7.06% Citation: 1.11% Mentions: 0.99% ↓
🏷️
Writer • Outrank • xFunnel 💤 Did Not Show Up
Combined SOV of 3.62%. Between the THREE of them. Writer has 0.16% mentions, Outrank has 0.14%, xFunnel has 0.21%. These aren't competitors, they're background extras. AI search doesn't even know they go here.
Writer SOV: 1.15% Outrank SOV: 0.97% xFunnel SOV: 1.5% Combined: 💤
💎 THE MAIN CHARACTER
👑
AirOps 💎 Cady Heron Energy
Quiet entrance. Doesn't need to scream. 9.59% citation rate - the HIGHEST of anyone. When AI search actually needs to back up what it says with a real source? It picks AirOps. SOV is 9.54% and climbing from a "just transferred here" position. The difference? Everyone else is fighting for mentions. AirOps is earning citations. That's the difference between being talked about and being trusted. And we all know how the movie ends. 💋
Citation Rate: 9.59% 👑 SOV: 9.54% Mentions: 1.34% Avg Pos: 1.67 Sentiment: 63 • we're edgy
this burn book is property of the brand team
if found, please return to the AirOps marketing table in the cafeteria
xo xo